TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014 TPFF-2014

TPFF 2014 Campaign

Model: Caitlin Lomax / Photographer: Simon Lekias / Fashion Director: Mark Vassallo / Creative Producer: Chelsey Wayte / Landscape Photographer: Richard Woldendorp / Hair: Marie Cain / Beauty: Nicole Thompson

Monday marked the unveiling of Telstra Perth Fashion Festival’s official 2014 calendar. The festival is in its 16th year and will run over six days from September 17 to 22. I’m very excited to announce that I have been selected as one of three official bloggers for the Festival!

The events I’m most looking forward to seeing…

Thursday 18 September

Designers: Morrison, NOM*D, One Fell Swoop, Zambesi

The iconic New Zealand labels NOM*D and Zambesi will show alongside two household Western Australian labels Morrison and One Fell Swoop. Morrison is best known for their basics, One Fell Swoop their elegant silhouettes and NOM*D and Zambesi for their edgy off-centre cuts. This will be a strong show with a great mix of aesthetics.

Thursday 18 September

Although Flannel’s look isn’t something I’d normally wear, I still appreciate their designs. They always put on a great show. Their show’s styling last year was one of the best I’d seen all Festival. They’re best known for their simplistic, yet ultra feminine designs. One of their staples which I really love are their floaty, romantic maxi dresses – they’re so girly, and they remind me of the movies Picnic in Hanging Rock and The Virgin Suicides.

Saturday 20 September

Designers: Asuar, Bruug, Ethel & Leo, Morgan Marks, Sara Winfield Swim, Steph Audino, Wild Horses, Zed Alliance

This show will be a great insight in to WA’s up and coming designers. Since it is a joint show, each designer will show their very best looks making it a fabulous summary. The designers showing each have their own distinct style making it a show to cater all tastes.

Sunday 21 September

Designers: Apate, Bhalo, Catini Designs, Convict, Emily Muco, Katherine Dunmill, Monster Alphabets, Tindale

The WA Designer Installation is a new addition to the Festival’s calendar this year. Different to a traditional runway show, I’m very much looking forward to experiencing fashion in a more conceptual way.

This event is off-site to the Festival, and runs from 22 August – 18 September. WA artists collaborate with City of Perth retailers to create unique window displays. I love seeing what concepts the artists come up with. You’ll be able to spot the windows all throughout the city.

Tuesday 23 September

The Art Gallery of WA’s exhibition of iconic fashion photographer Richard Avedon’s works is now running and will continue to run all through the Festival. However on Tuesday 23 September you can view the exhibition after hours. There will be live music as well as a pop-up bar.
You can view the calendar in its entirety here.

I have a few ideas brewing as to how to keep you updated throughout the festival so keep an eye out!