I first met Marli Atterton through my job at Zomp Shoez many years ago. She made such a lasting impression on me. She was (and still is) one of the most stylish girls I have ever laid eyes on. She moved to Melbourne around 5 years ago, and I hadn’t seen her since she had left. It was so amazing seeing her, it didn’t feel as if we hadn’t seen each other in that long a time. Marli has such a great eye, so I knew Slow Waves would be incredible. Slow Waves’ vibe and the labels it stocks makes it very unique – there really isn’t any other store doing anything similar in Australia. Marli’s Slow Waves also shares the space with Verner – a popular Melbourne label by designer Ingrid Verner.

Find my interview with Marli below…

> Please tell us a bit about Slow Waves; what is it all about and what inspired its beginning?

I had been on a holiday overseas around the beginning of 2014, and when I returned to Melbourne I found that my job was made redundant. The company I had worked for was pretty sketchy and I was over being screwed around, so I took some time out just to figure out the next step.

I think I might have been drunk when the idea of opening a store first came to me, but it didn’t go away, so I started to seriously think about whether I could pull it off or not.
> You have an amazing eye! Are there any brands in particular that you’re most excited about having?

There are so many great labels my friends and I like and wear, some of them are known to most people, others are a bit less familiar.

I know I have taken a risk with some of the labels, prices and even my buying style, but I’m just trying to get that low-high balance right, that’s super important to me. The vibe in the store is pretty chill, some of the pieces I have in stock are pretty up there in price, but I don’t want people to feel pressured or unwelcome if they’re just having a look.

I fully support all of the labels I have 100%, I love them all for different reasons, but I’m really hoping people respond well to Ambush from Japan and KYE from Korea. These two brands are so massive overseas, Ambush in particular, but for some reason are fairly unknown in Australia.



> Your recent buying trip to Paris – any highlights?

I have just gotten back from a buying trip in Paris, my stay was short and hectic but I love Paris. I really enjoy going to showings, I love seeing a collection in full and seeing what’s next.

The only fash bash I went to was the cocktail reception for Faustine Steinmetz, to celebrate bring shortlisted for the LVMH price. It was fun, they had an amazing cake that was a pair of jeans, and I met Faustine for the first time, who was lovely.
> What can we expect to see next season at Slow Waves?

For next season I’m really excited about the collections coming in to Slow Waves, we are keeping all the labels we opened with, we have a new jewellery label from a Korean designer based in Milan coming, and hopefully our first menswear label.

My Slow Waves find : Pearl Rings by Ann Sofie Back

Follow Slow Waves:

Website >

Facebook > Slow Waves

Instagram > @slow_waves




Owner and buyer Claire Snowdon


I first met Claire Snowdon when I visited Oh Henry Vintage, a pop-up store in Northbridge. Oh Henry Vintage housed vintage clothing from both Claire’ and friend Jasmine Campbell’s collections. Since their lease ended, both women went their separate ways, with Claire opening Beleza Vintage and Jasmine continuing under Oh Henry Vintage (a future post).

I really love shopping for vintage clothes. I know you probably can’t imagine me wearing a technicolour floral number from the 60s or 70s, but I really do appreciate the styles from the past. I think it’s the act of perusing those racks that are packed full of unique, one of a kind pieces that I love. And also the unexpectedness – you really don’t know what you’re going to find! There have been so many times where I’ve found something I adore but it is in the wrong size, so it is all the more exciting when you find a piece you love that fits!

Claire is the buyer and owner of Beleza Vintage. She has such an astute eye for vintage clothing and she is also one of loveliest people I have ever had the pleasure of meeting! I interviewed her recently so you too can get to know a bit more about her and Beleza…


> How did Beleza Vintage come about?

To be honest, my love of vintage came from my wonderful Mum. She’s always loved travelling, the art of millinery and collecting vintage clothing. I’ve worn vintage for as long as I can remember, but only now I wear it differently. Mum and I shared the love of adventure and we were always hunting for ‘treasure’, and so, my wardrobe grew. As I got older I decided to sell some of my collections. I sold at various markets across Perth as a way to get money for travelling. Around the year 2000 I got a job in a well-known fashion forward boutique on King Street and so my love for fashion began. I worked there for many years and always said that one day I would love to have my own store. I met a Brazilian man, fell in love, moved to Brazil and then returned. Head in the clouds I named my shop Beleza.

After selling at the various markets around Perth, myself and four collectors started our own monthly market, which then evolved into a large pop-up shop in Northbridge. I’ve since been moving and ‘popping-up’ all around Northbridge collaborating with other like minded souls. My new solo store has been running now for around 8 months. With my lease coming up again soon who knows where I’ll be next?


> What is it that you love about vintage clothing?

I love the quality workmanship of vintage clothing. I love the detail and mostly the amazing fabrics which still to this day have lasted in some cases for up to 80 years – that to me is quality. I also love the individualism and creative side of styling too. I like to wear new, designer and vintage altogether.


> Are there any particular labels or styles that you look out for when sourcing?

Of course. I’ll always be on the look out for designer labels when sourcing. Music, travel and modern day labels also influence my style and what I collect. I’ve always loved Lanvin, Louis Feraud, Yves Saint Laurent, Roberta Di Camerino, Alfred Shaheen, Courreges and Pucci. I have many favourite styles but I particularly love 80s minimalist.


> If you could choose one era in the past to live in what would it be?

It would probably be the 70s, but maybe a quick visit back to the 60s and 80s wouldn’t be so bad either!


> Who is your favourite style icon of the past?

Probably Grace Jones or Blondie, but my current style icon would be Lauren Hill – I love her funky, ghetto style!

Beleza Vintage > 282 William Street, Northbridge, Western Australia 6003.

Instagram > @belezavintage



‘Unfollow’ is the latest campaign by one of my favourite online shopping destinations Farfetch. This year, the campaign sets out to ‘celebrate the innovators, the rule breakers and the true individuals across fashion, music and film.’ It is a celebration of individuality, and of those who brave to be different; something I have always appreciated. ‘The Unfollowers’ stay true to themselves, despite the often present negativity posed on them by those who do not dare to be different. The campaign really resonates with me as this is a topic that I have been thinking about a lot lately – mainly society’s pressure on the youth to know exactly what they want to do with their lives, predominantly careers and life direction. I too have felt that pressure and still do, but I am realising now that everyone has their own unique journey ahead of them, and you don’t need to know exactly what you’re doing just because society tells you that you should.

Here is Part One of Farfetch’s series of ‘Unfollowers’…