I had the pleasure of meeting the gorgeous girls from Maslow & Co. a couple of months ago at their launch event. As someone who is always curious to try new beauty products, I was interested to learn more about Maslow & Co.
Maslow & Co. is a beauty exploration membership, with members receiving their bi-monthly Maslow box, inside of which is a carefully curated selection of beauty and wellness products. Each box focuses on one country, with their first Australia (pictured above) and their next, the United Kingdom. Every box includes 6+ products that is delivered straight to your doorstep, so you can try the products in the comfort of your home.
Included in the Australia box are…
Mieux Derma Grain and Grit Exfoliant
Kester Black Nail Polish
Generics’ Cleopatra’s Rose Milk Soak
Matcha Maiden Pure Green Tea Powder
Rohr Remedy Kakadu Plum Vitamin C Serum
Original Mineral (O&M) Surfbomb Sea Salt Spray
Barbara Mordini BM Artist Lashes
I recently interviewed the lovely Jessica Taylor, one of Maslow & Co.’s co-founders…
> Please tell us about the ethos behind Maslow & Co.
Maslow & Co. is centred around discovery and personal growth. We don’t like to call ourselves ‘a beauty box’ because we view ourselves as so much more. It’s a beauty exploration membership.
Our goal is to share experiences, exploring what the world has to offer from exciting beauty products to wellness rituals, and sharing these with our members. Ultimately unearthing products that truly suit you and your needs.
That’s where the name Maslow was derived, from Maslow’s Hierarchy of Needs. It’s all about empowering you to become the best version of yourself.
> What elements do you look for when you source products for your boxes?
Great question. We aim to provide a global edit of the most sophisticated new brands to emerge from around the world.
We first begin by selecting countries known for their innovation in the beauty space. Each country has their own cultural identity which influences beauty rituals, products, down to core ingredients etc.
Once we selected this focus destination, our beauty editor curates her wish list of the ultimate dream box. We further edit this working closely with trend forecasters, researching beauty innovator awards, blogs and importantly through trial (so simple but so important). All of us must love the products and personally vet them before giving the ok.
The criteria for brands is they must be premium (high quality), innovative with a strong brand story and are receiving acclaim from their home country.
We ensure there is always a mixture of luxury travel size (some full size) products spanning hair care to body care, aromatherapy and perfumes to cosmetics. It must represent a curated collection of the best brands from this focus destination.
> Your favourite product from the Australia box…
I can hand on heart say I can’t honesty pin point one single product, they are all so beautifully different! And serve different purposes.
> Can you please give us an insight into the upcoming United Kingdom box?
We are very excited about the approaching box! The UK beauty scene is so eclectic. Majority of the brands we have onboard will be entering Australia for the first time, meaning our members will be the first in Australia to have access to these gems.
I can’t unveil too much, but can give you a sneak peek of one of our products. Maslow & Co. are elated to announce this treasure: Pixi Glow Tonic has created such a buzz in the UK; it was constantly sold out in-store on Carnaby St. Thankfully, Maslow & Co. have secured some of this precious liquid for our Maslow subscribers. What do we love? This tonic is simply hard working. Containing Ginseng to supply oxygen to cells and horse chestnut to stimulate circulation – your skin breathes better. Glycolic acid brightens and loosens dead skin cells – exfoliating your skin with every use.
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