Current Throw-on


ShopGoh Stitched Sleeved Dress, Issey Miyake Bao Bao Bag, Vintage Yohji Yamamoto Sunglasses and 2 Baia Vista Shoes

I always make sure I have a few looks/combinations that I can rely on for when I’m feeling uninspired or when I don’t have much time to get ready – this is one of them. This dress has slightly more of a boho vibe to what I normally wear, but I’m really into it. And the slippers, well the velvet gives it a dressier vibe for evenings, and the fact they’re flats makes them casual enough for the day.

Introducing Pre-Loved

ShopGoh | Pre-Loved

Model: Tülay Dincel

Shot by me

Introducing Pre-Loved… the newest addition to ShopGoh! This is something I’ve been wanting to do for so long, and finally it’s up. Online is a selection of items I have sourced, alongside items from my very own wardrobe. It is hard to say goodbye to these pieces, but I just do not wear them enough. I would love for them to go to a new home to be worn and loved as there is still so much life left in them. Labels include; Comme des Garçons, Undercover, Jil Sander, Bernhard Willhelm, Marni, Alexander Wang, Maison Martin Margiela and more. I hope you like it!

Shop the Pre-Loved collection here.

Simone Rocha Spring/Summer ’18


Simone-Rocha-Spring-Summer-Detail Simone-Rocha-Spring-Summer-2018-Detail Simone-Rocha-Spring-Summer-2018

Images via

I have not been this excited about a collection in a long time. Simone Rocha can do no wrong in my eyes. The juxtaposition between playful girly-ness and the sexiness of sheer fabrics is something she does so well. The shirting, the pearls, the ruffles and bows are all details I am always drawn to, and this collection embodies all of them.