Inspired by Tokyo, technology and the infamous Shinjuku Robot Restaurant, Jaime Lee‘s show was an array of colour, shine and neon. The show’s high energy kept viewers captivated from start to finish. To say the show was visually stimulating would be an understatement, it was much more than that – the big screens showed a video montage from the Robot Restaurant and at the end of the runway were two silver unicorns with a neon rainbow arch framing the models as they posed. Pair this with a loud, high BPM soundtrack and you have an atmosphere similar to Tokyo’s hectic night-life!
I loved the progression of the looks throughout the show, with models in groups of three representing mini-stories within the collection. From cute, kawaii mini dresses, to psychedelic and floral prints and of course the different colour stories of sequins and feathers! It was also so great to see Jaime Lee delve into more ready-to-wear pieces, with looks in more wearable silhouettes as opposed to the beautiful gowns she is renowned for. And to end, she sent pieces from her demi couture Bridal range down the runway.
Another highlight were the shoes! Oh my the shoes were insane! It was a collaboration between Jaime Lee and bespoke shoe designer Kira Goodey of Kira Goodey Bespoke Shoes. The dragon boots (pictured above) were unbelievable! Kira is one talented lady! I interviewed her recently. The post will be up later this week. I can’t wait to share with you more detailed images of the shoes from this show!
Images via Style.com
This collection incorporates so many elements I love – black and silver hardware, pleats, shearling, pinafores and socks paired with platform sandals! The collection’s key piece, the black PVC/faux leather pants.
Video by Adam Nalapraya
Photographer: Shirin Carter
HMUA: Hendra Widjaja
Model: Emily Ashton
Styling Assistant: Samuel England
Music: ‘Fade’ by Catlips
Here is my first ever campaign video for ShopGoh! I’m so excited to share it with all of you. It was an amazing experience shooting the lookbook and campaign that day – the team dynamic was awesome! ShopGoh has been live for two weeks now and it has been going better than I could’ve imagined – have you checked it out yet?
I’ve always loved finding cute pieces for people, be it my siblings or friends – I just get so much enjoyment from the search and also the satisfaction of them loving what I found. You do not need to spend a lot of money to look good, so I based ShopGoh on what I believe makes the perfect wardrobe; a mix of high-quality, affordable garments paired with secondhand designer pieces. Wearing head to toe of one designer is boring; the most interesting outfits are made up of a mix of high street and designer.
I’ve never wanted to tell people what to wear, or how to wear things, but merely suggest or inspire new ways of styling. So I want ShopGoh to be a place for you to find cute pieces that you can incorporate into your own look and make them your own – because your own unique, individual style is the best style you could ever have. ;)
Watch the video in HD > here.
**BIG LOVE to ZOMP for allowing me to borrow their exquisite footwear for the campaign and lookbook! And Catlips for the awesome track!