Introducing Pre-Loved

ShopGoh | Pre-Loved

Model: Tülay Dincel

Shot by me

Introducing Pre-Loved… the newest addition to ShopGoh! This is something I’ve been wanting to do for so long, and finally it’s up. Online is a selection of items I have sourced, alongside items from my very own wardrobe. It is hard to say goodbye to these pieces, but I just do not wear them enough. I would love for them to go to a new home to be worn and loved as there is still so much life left in them. Labels include; Comme des Garçons, Undercover, Jil Sander, Bernhard Willhelm, Marni, Alexander Wang, Maison Martin Margiela and more. I hope you like it!

Shop the Pre-Loved collection here.


I first came across ARCHIVE through Instagram many many months ago, and it was love at first sight – the crew at ARCHIVE love all the same designers I do! They’re based in Melbourne, but I was so happy to learn about their online store. I was very excited to visit their physical space when I was in Melbourne last. I met up with ARCHIVE’s Adeline – she is one of the loveliest people and is so interesting to talk to. We spoke about our favourite designers, ARCHIVE, this blog and more…
> Please tell us a bit about ARCHIVE

ARCHIVE is a consignment concept which fuses together fashion and art, our space is an almost gallery like space where we house the garments. We try to reject the fashion-paced mass consumption nature of fashion these days and focus more on timeless pieces. The Japanese consignment culture inspired the store and we’ve tried to bring that same approach to pre-loved designer clothing here in Melbourne.
> ARCHIVE has such a focused aesthetic. Please tell us about the key designers you always look out for, and what it is about them that you love?

Since the beginning of ARCHIVE, we’ve always been quite focused on the Japanese labels; Comme des Garçons, Yohji Yamamoto and Issey Miyake – who is sometimes overlooked when referring to the great Japanese designers. We like to mix those labels in with more contemporary European labels; Prada, Céline and others.

We’re always on the lookout for pieces from Issey Miyake. Especially the more playful printed and colourful pieces which are often hard to find! Miyake is one of those labels which are so great because they are so approachable in a casual way however, when you wear any of their pieces, they’re so refined and elevated that they give you an edge without having to put in too much effort. Miyake’s Pleats Please range really give you structure without sacrificing movement.
> Travelling the world and sourcing pieces for the store sounds like such an amazing experience; what are some highlights from your sourcing trips?

Buying is professional ‘shopping’ and as sick as it sounds shopping for 12 hours a day does have it’s upsides. Naturally, the greatest thing is bringing the pieces back to our shop in Melbourne and showing all of our wonderful customers.

Often when we buy pieces, we have certain customers in mind – they don’t necessarily know this – however we get to know them and their differing styles over time so sometimes we are personal shoppers without them knowing it! It’s a really pleasurable thing to do and quite special as well. We really get to know our customers and we’ve even built up this little community or family!

We’ve had blisters from carrying so many shopping bags, pulling suitcases around suburbs of Tokyo, sweating in the sun… it’s all very glamorous. And the Japanese always think “Oh dear, those traic gaijin girls are back… to SHOP!”.

One of our main suppliers is an incredible man. He’s quite monk like and wears a chairman Mao style uniform, chain smokes intense cigarettes – almost like the Japanese version of Gauloise and he has an old IBM computer where he sits and plays a Mahjong game. His whole warehouse is a shrine to Yohji and Comme – WE LOVE HIM!
> And I hear you’re moving! What’s next in the pipeline for ARCHIVE?

Yes we are moving! We are moving to a much bigger space (Bernard’s Magic Shop) on Elizabeth St. The new space will feature our new store Shifting Worlds and ARCHIVE in one space together.

We are so excited to be launching a new store, Shifting Worlds!! Shifting World will be stocking three lines of Issey Miyake; Pleats Please, Bao Bao, Cauliflower/Me alongside Maryam Nassir Zadeh, Nomia NYC, Martiano and NEHERA – an amazing knitwear label from Prague that has been recently revived by the co-founder of Encens magazine, Samuel Drira.

Make sure you follow us on Instagram @archivemelbourne and @shiftingworlds for regular updates!!






I first met Marli Atterton through my job at Zomp Shoez many years ago. She made such a lasting impression on me. She was (and still is) one of the most stylish girls I have ever laid eyes on. She moved to Melbourne around 5 years ago, and I hadn’t seen her since she had left. It was so amazing seeing her, it didn’t feel as if we hadn’t seen each other in that long a time. Marli has such a great eye, so I knew Slow Waves would be incredible. Slow Waves’ vibe and the labels it stocks makes it very unique – there really isn’t any other store doing anything similar in Australia. Marli’s Slow Waves also shares the space with Verner – a popular Melbourne label by designer Ingrid Verner.

Find my interview with Marli below…

> Please tell us a bit about Slow Waves; what is it all about and what inspired its beginning?

I had been on a holiday overseas around the beginning of 2014, and when I returned to Melbourne I found that my job was made redundant. The company I had worked for was pretty sketchy and I was over being screwed around, so I took some time out just to figure out the next step.

I think I might have been drunk when the idea of opening a store first came to me, but it didn’t go away, so I started to seriously think about whether I could pull it off or not.
> You have an amazing eye! Are there any brands in particular that you’re most excited about having?

There are so many great labels my friends and I like and wear, some of them are known to most people, others are a bit less familiar.

I know I have taken a risk with some of the labels, prices and even my buying style, but I’m just trying to get that low-high balance right, that’s super important to me. The vibe in the store is pretty chill, some of the pieces I have in stock are pretty up there in price, but I don’t want people to feel pressured or unwelcome if they’re just having a look.

I fully support all of the labels I have 100%, I love them all for different reasons, but I’m really hoping people respond well to Ambush from Japan and KYE from Korea. These two brands are so massive overseas, Ambush in particular, but for some reason are fairly unknown in Australia.



> Your recent buying trip to Paris – any highlights?

I have just gotten back from a buying trip in Paris, my stay was short and hectic but I love Paris. I really enjoy going to showings, I love seeing a collection in full and seeing what’s next.

The only fash bash I went to was the cocktail reception for Faustine Steinmetz, to celebrate bring shortlisted for the LVMH price. It was fun, they had an amazing cake that was a pair of jeans, and I met Faustine for the first time, who was lovely.
> What can we expect to see next season at Slow Waves?

For next season I’m really excited about the collections coming in to Slow Waves, we are keeping all the labels we opened with, we have a new jewellery label from a Korean designer based in Milan coming, and hopefully our first menswear label.

My Slow Waves find : Pearl Rings by Ann Sofie Back

Follow Slow Waves:

Website >

Facebook > Slow Waves

Instagram > @slow_waves