‘Unfollow’ is the latest campaign by one of my favourite online shopping destinations Farfetch. This year, the campaign sets out to ‘celebrate the innovators, the rule breakers and the true individuals across fashion, music and film.’ It is a celebration of individuality, and of those who brave to be different; something I have always appreciated. ‘The Unfollowers’ stay true to themselves, despite the often present negativity posed on them by those who do not dare to be different. The campaign really resonates with me as this is a topic that I have been thinking about a lot lately – mainly society’s pressure on the youth to know exactly what they want to do with their lives, predominantly careers and life direction. I too have felt that pressure and still do, but I am realising now that everyone has their own unique journey ahead of them, and you don’t need to know exactly what you’re doing just because society tells you that you should.

Here is Part One of Farfetch’s series of ‘Unfollowers’…



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