SHOPPING GOH-TOS : MELBOURNE : ARCHIVE

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I first came across ARCHIVE through Instagram many many months ago, and it was love at first sight – the crew at ARCHIVE love all the same designers I do! They’re based in Melbourne, but I was so happy to learn about their online store. I was very excited to visit their physical space when I was in Melbourne last. I met up with ARCHIVE’s Adeline – she is one of the loveliest people and is so interesting to talk to. We spoke about our favourite designers, ARCHIVE, this blog and more…
 
 
> Please tell us a bit about ARCHIVE

ARCHIVE is a consignment concept which fuses together fashion and art, our space is an almost gallery like space where we house the garments. We try to reject the fashion-paced mass consumption nature of fashion these days and focus more on timeless pieces. The Japanese consignment culture inspired the store and we’ve tried to bring that same approach to pre-loved designer clothing here in Melbourne.
 
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> ARCHIVE has such a focused aesthetic. Please tell us about the key designers you always look out for, and what it is about them that you love?

Since the beginning of ARCHIVE, we’ve always been quite focused on the Japanese labels; Comme des Garçons, Yohji Yamamoto and Issey Miyake – who is sometimes overlooked when referring to the great Japanese designers. We like to mix those labels in with more contemporary European labels; Prada, Céline and others.

We’re always on the lookout for pieces from Issey Miyake. Especially the more playful printed and colourful pieces which are often hard to find! Miyake is one of those labels which are so great because they are so approachable in a casual way however, when you wear any of their pieces, they’re so refined and elevated that they give you an edge without having to put in too much effort. Miyake’s Pleats Please range really give you structure without sacrificing movement.
 
 
> Travelling the world and sourcing pieces for the store sounds like such an amazing experience; what are some highlights from your sourcing trips?

Buying is professional ‘shopping’ and as sick as it sounds shopping for 12 hours a day does have it’s upsides. Naturally, the greatest thing is bringing the pieces back to our shop in Melbourne and showing all of our wonderful customers.

Often when we buy pieces, we have certain customers in mind – they don’t necessarily know this – however we get to know them and their differing styles over time so sometimes we are personal shoppers without them knowing it! It’s a really pleasurable thing to do and quite special as well. We really get to know our customers and we’ve even built up this little community or family!

We’ve had blisters from carrying so many shopping bags, pulling suitcases around suburbs of Tokyo, sweating in the sun… it’s all very glamorous. And the Japanese always think “Oh dear, those traic gaijin girls are back… to SHOP!”.

One of our main suppliers is an incredible man. He’s quite monk like and wears a chairman Mao style uniform, chain smokes intense cigarettes – almost like the Japanese version of Gauloise and he has an old IBM computer where he sits and plays a Mahjong game. His whole warehouse is a shrine to Yohji and Comme – WE LOVE HIM!
 
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> And I hear you’re moving! What’s next in the pipeline for ARCHIVE?

Yes we are moving! We are moving to a much bigger space (Bernard’s Magic Shop) on Elizabeth St. The new space will feature our new store Shifting Worlds and ARCHIVE in one space together.

We are so excited to be launching a new store, Shifting Worlds!! Shifting World will be stocking three lines of Issey Miyake; Pleats Please, Bao Bao, Cauliflower/Me alongside Maryam Nassir Zadeh, Nomia NYC, Martiano and NEHERA – an amazing knitwear label from Prague that has been recently revived by the co-founder of Encens magazine, Samuel Drira.

Make sure you follow us on Instagram @archivemelbourne and @shiftingworlds for regular updates!!
 

SHOPGOH A/W 2015 CAMPAIGN VIDEO

Video by Adam Nalapraya

Photographer: Shirin Carter

HMUA: Hendra Widjaja

Model: Emily Ashton

Styling: Myself

Styling Assistant: Samuel England

Music: ‘Fade’ by Catlips

 

Here is my first ever campaign video for ShopGoh! I’m so excited to share it with all of you. It was an amazing experience shooting the lookbook and campaign that day – the team dynamic was awesome! ShopGoh has been live for two weeks now and it has been going better than I could’ve imagined – have you checked it out yet?

I’ve always loved finding cute pieces for people, be it my siblings or friends – I just get so much enjoyment from the search and also the satisfaction of them loving what I found. You do not need to spend a lot of money to look good, so I based ShopGoh on what I believe makes the perfect wardrobe; a mix of high-quality, affordable garments paired with secondhand designer pieces. Wearing head to toe of one designer is boring; the most interesting outfits are made up of a mix of high street and designer.

I’ve never wanted to tell people what to wear, or how to wear things, but merely suggest or inspire new ways of styling. So I want ShopGoh to be a place for you to find cute pieces that you can incorporate into your own look and make them your own – because your own unique, individual style is the best style you could ever have. ;)

Watch the video in HD > here.

**BIG LOVE to ZOMP for allowing me to borrow their exquisite footwear for the campaign and lookbook! And Catlips for the awesome track!

 

THE STAPLE SARONG

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MM6 bodysuit, sarong from markets in Bali, Issey Miyake bag and Marni sandals.

Photos by Adam Nalapraya

I’m sorry I haven’t been posting much lately. It was so stressful in the lead up to launching ShopGoh that after it launched, all the stress finally caught up with me and I was quite run down. I’m all better now though, so you can expect more regular posts up on here. I’ll also be posting up the ShopGoh campaign video in the next few days too! It’s my first time ever using film as a medium, but more on that later.

I shot this outfit with Adam a few weeks ago. I think it sums up warm days in Perth quite well. It was quite cool last week so I had thought we’d seen the last of summer, but it is really warm today! Sarongs are such a great summer staple. They’re so easy to wear. I found this sarong in the markets in Bali when I was there last. I feel that sarongs are best paired with simple tops; I paired mine with the MM6 bodysuit I got from Slow-Waves (see last post). Then added my fringed Marni sandals and the secondhand Issey Miyake bag I found at ARCHIVE – it has such a cute shape!