SHOPPING GOH-TOS : MELBOURNE : SLOW WAVES

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I first met Marli Atterton through my job at Zomp Shoez many years ago. She made such a lasting impression on me. She was (and still is) one of the most stylish girls I have ever laid eyes on. She moved to Melbourne around 5 years ago, and I hadn’t seen her since she had left. It was so amazing seeing her, it didn’t feel as if we hadn’t seen each other in that long a time. Marli has such a great eye, so I knew Slow Waves would be incredible. Slow Waves’ vibe and the labels it stocks makes it very unique – there really isn’t any other store doing anything similar in Australia. Marli’s Slow Waves also shares the space with Verner – a popular Melbourne label by designer Ingrid Verner.

Find my interview with Marli below…
 
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> Please tell us a bit about Slow Waves; what is it all about and what inspired its beginning?

I had been on a holiday overseas around the beginning of 2014, and when I returned to Melbourne I found that my job was made redundant. The company I had worked for was pretty sketchy and I was over being screwed around, so I took some time out just to figure out the next step.

I think I might have been drunk when the idea of opening a store first came to me, but it didn’t go away, so I started to seriously think about whether I could pull it off or not.
 
 
> You have an amazing eye! Are there any brands in particular that you’re most excited about having?

There are so many great labels my friends and I like and wear, some of them are known to most people, others are a bit less familiar.

I know I have taken a risk with some of the labels, prices and even my buying style, but I’m just trying to get that low-high balance right, that’s super important to me. The vibe in the store is pretty chill, some of the pieces I have in stock are pretty up there in price, but I don’t want people to feel pressured or unwelcome if they’re just having a look.

I fully support all of the labels I have 100%, I love them all for different reasons, but I’m really hoping people respond well to Ambush from Japan and KYE from Korea. These two brands are so massive overseas, Ambush in particular, but for some reason are fairly unknown in Australia.
 
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> Your recent buying trip to Paris – any highlights?

I have just gotten back from a buying trip in Paris, my stay was short and hectic but I love Paris. I really enjoy going to showings, I love seeing a collection in full and seeing what’s next.

The only fash bash I went to was the cocktail reception for Faustine Steinmetz, to celebrate bring shortlisted for the LVMH price. It was fun, they had an amazing cake that was a pair of jeans, and I met Faustine for the first time, who was lovely.
 
 
> What can we expect to see next season at Slow Waves?

For next season I’m really excited about the collections coming in to Slow Waves, we are keeping all the labels we opened with, we have a new jewellery label from a Korean designer based in Milan coming, and hopefully our first menswear label.
 
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My Slow Waves find : Pearl Rings by Ann Sofie Back

Follow Slow Waves:

Website > slowwaves-store.com

Facebook > Slow Waves

Instagram > @slow_waves

 

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